Revenue per thousand (RPM) calculator
Calculate revenue per 1,000 pageviews, sessions, or ad impressions from your revenue and a matching count.
Publisher calculators
Run the numbers on advertising, sponsorships, newsletters, subscriptions, search and publishing costs.
Advertising revenue calculators
Ad fill rate calculator
Use paid impressions and eligible ad opportunities to calculate ad fill rate.
Display ad revenue calculator
Use eligible ad opportunities, paid fill rate and net cpm to calculate display ad revenue.
Ad price floor break-even calculator
Calculate the minimum fill rate a new ad floor needs to match your control revenue at the expected net CPM.
Ad network revenue share calculator
Use gross ad receipts and publisher share to calculate ad network revenue share.
Pageviews needed for an ad revenue goal
Use target ad revenue and page rpm to calculate the pageviews needed for your ad revenue goal.
Ad viewability rate calculator
Use viewable impressions and measurable impressions to calculate ad viewability rate.
Filled ad requests that render calculator
Estimate how many ad requests produce a rendered ad using the fill rate and the share of fills that render.
Ad campaign pacing calculator
Use impressions still owed and days left to calculate ad campaign pacing.
Subscription and membership calculators
Conversion rate comparison calculator
Calculate conversion rates for two groups and see the difference in percentage points.
Subscription monthly recurring revenue calculator
Use monthly plan subscribers, monthly price, annual plan subscribers and annual price to calculate subscription monthly recurring revenue.
Subscriber churn rate calculator
Use subscribers at start and starting subscribers lost to calculate subscriber churn rate.
Net revenue retention calculator
Use starting cohort mrr, expansion, contraction and churned mrr to calculate net revenue retention.
Subscription ARPU calculator
Calculate average revenue per paying subscriber using subscription revenue and the average paid subscriber count over the same period.
Paid subscriber acquisition payback calculator
Use acquisition cost per subscriber and monthly contribution per subscriber to calculate paid subscriber acquisition payback.
Subscription lifetime value calculator
Use monthly contribution per subscriber and monthly churn to calculate subscription lifetime value.
Failed subscription payment recovery rate calculator
Use failed invoices recovered and initially failed invoices to calculate failed subscription payment recovery rate.
Paid newsletter break-even subscriber calculator
Find the minimum paid subscribers needed to cover your newsletter’s monthly costs at a given subscription price.
Sponsorship and podcast ad calculators
Newsletter sponsorship price calculator
Price a newsletter sponsorship from expected billable deliveries and your cost per thousand deliveries.
Flat-fee sponsorship CPM calculator
Use flat sponsor fee and billable deliveries to calculate flat-fee sponsorship CPM.
Podcast ad break-even fill calculator
Find the paid fill rate a podcast ad slot needs to cover its operating costs, using available slots and net CPM.
Podcast ad revenue calculator
Use eligible downloads, slots per download, paid fill and net cpm to calculate podcast ad revenue.
Sponsorship makegood calculator
Use contracted deliveries and accepted deliveries to calculate sponsorship makegood.
Sponsorship inventory sell-through calculator
Use sold placements and available placements to calculate sponsorship inventory sell-through.
Direct vs automated ad profit calculator
Use direct fee, direct extra cost, automated receipts and automated extra cost to calculate direct vs automated ad profit.
Sponsor cost per click calculator
Use sponsor spend and attributable clicks to calculate sponsor cost per click.
Newsletter performance calculators
Newsletter click-through rate calculator
Use unique readers who clicked and delivered emails to calculate newsletter click-through rate.
Newsletter open rate calculator
Use unique recorded openers and delivered emails to calculate newsletter open rate.
Newsletter bounce rate calculator
Use bounced messages and attempted sends to calculate newsletter bounce rate.
Email complaint rate calculator
Use reported spam complaints and provider-defined denominator to calculate email complaint rate.
Newsletter unsubscribe rate calculator
Use unsubscribes and delivered emails to calculate newsletter unsubscribe rate.
Newsletter list growth calculator
Use starting subscribers, new subscribers and subscribers removed to calculate newsletter list growth.
Newsletter subscriber acquisition cost calculator
Use campaign cost and verified new subscribers to calculate newsletter subscriber acquisition cost.
Cost per retained newsletter referral calculator
Use referral campaign cost and retained referrals at the cutoff to calculate cost per retained newsletter referral.
Search and AI discovery calculators
Google Search click-through rate calculator
Calculate Google Search CTR from Search Console clicks and impressions, with an example and notes on report aggregation.
Organic search clicks forecast calculator
Use projected impressions and assumed ctr to calculate organic search clicks forecast.
Search CTR improvement calculator
Use impressions held fixed, current ctr and scenario ctr to calculate search CTR improvement.
Organic search traffic change calculator
Use earlier search clicks and later search clicks to calculate organic search traffic change.
Submitted URL indexing coverage calculator
Use submitted urls indexed and eligible submitted urls to calculate submitted URL indexing coverage.
AI answer citation rate calculator
Use sampled answers citing your site and sampled ai answers to calculate aI answer citation rate.
AI search referral traffic share calculator
Use identified ai referral sessions and all sessions to calculate aI search referral traffic share.
Organic search ad revenue scenario calculator
Use projected search sessions, pages per search session and page rpm to calculate organic search ad revenue scenario.
Publishing operations calculators
Publishing contribution margin calculator
Use revenue and variable costs to calculate publishing contribution margin.
Editorial cost per published article calculator
Use editorial production cost and articles published to calculate editorial cost per published article.
Article break-even pageviews calculator
Use incremental article cost and page rpm to calculate article break-even pageviews.
Content refresh ROI calculator
Use incremental contribution and refresh cost to calculate content refresh ROI.
Editorial production capacity calculator
Use available team hours and hours per completed article to calculate editorial production capacity.
Managed vs self-hosted publishing cost calculator
Use self-hosting monthly bill, self-hosting staff hours, staff hourly cost, managed monthly bill and managed staff hours to calculate managed vs self-hosted publishing cost.
Publisher revenue mix calculator
Use revenue from the selected stream and total publication revenue to calculate publisher revenue mix.
Comparable revenue growth after an acquisition calculator
Use prior comparable revenue, current reported revenue and current acquired revenue to calculate comparable revenue growth after an acquisition.