Podcast ad break-even fill calculator
More sharing options
Worked example
- Monthly extra cost: 60 USD
- Net CPM: 15 USD
- Available ad slots: 10,000
Required paid fill · 40%
See the formula
Monthly extra cost ÷ Net CPM × 1000 ÷ Available ad slots × 100.
How to interpret the result
Count only slots available to the marketplace. A threshold above 100% means the assumptions cannot cover cost.
Publisher example
At $90 extra cost, $20 net CPM and 9,000 available slots, half the slots must sell. Reserve any promised sponsor placements before counting those slots.
Related reading: Beehiiv launches podcast ads on paid plans with no minimum download requirement
Measurement reference: IAB Tech Lab podcast measurement