Organic search clicks forecast calculator
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Worked example
- Projected impressions: 50,000
- Assumed CTR: 3 %
Estimated search clicks · 1,500
See the formula
Projected impressions × Assumed CTR ÷ 100.
How to interpret the result
Use an explicit CTR assumption for the query and device mix. This is a scenario rather than a ranking prediction.
Publisher example
A scenario of 30,000 impressions at 4% CTR yields 1,200 clicks. A second scenario at 2% yields 600. Use the two results as a planning range for the same impression assumption.
Related reading: Bing AI citation reports: separate newly cited pages from changed results
Measurement reference: Google Search Console performance metrics