Ad Revenue · Guide
Audit ads.txt seller accounts after an ad partner change
Match each active partner’s approved seller accounts to the ads.txt file readers and ad systems receive.
Publishing library
Browse guides, worked examples and background analysis by subject and format.
Ad Revenue · Explainer
Why a sellers.json company domain may differ from your publication
Check the seller company and its direct or reseller relationship before treating different domains as an error.
Ad Revenue · Guide
How to test Prebid auction timeouts for ad revenue and loading delays
Compare revenue per assigned ad opportunity and time to display while changing one timeout setting.
Ad Revenue · Analysis
Prebid price floors: calculate the fill rate needed to break even
A higher price per sold ad can reduce total revenue. The worked example needs 640 fills per 1,000 opportunities to match the control.
Ad Revenue · Guide
How to reduce article text movement caused by late-loading ads
Reserve space for accepted ad sizes, then test large, small, late, and empty placements on phone and desktop layouts.
Search & SEO · Guide
Google News sitemaps: when to remove older article entries
Remove news-sitemap entries or news metadata after two days while keeping the articles published.
Search & SEO · Guide
Canonical URLs: use one article address across multiple sections
Link each section to the same article so readers, corrections, and search signals point to one page.
Search & SEO · Guide
JavaScript SEO: make article text and links available in the initial HTML
Serve the headline, body, and source links in the initial HTML so readers are not left with a blank page if scripts fail.
AI Search · Analysis
Google AI search does not require special schema markup
Make the article crawlable and answer the reader’s question. Google’s AI search features use existing search guidance, not a special publisher label.
AI Search · Guide
OAI-SearchBot and GPTBot: choose search access separately from training access
OpenAI documents separate robots.txt controls for search discovery and model-training crawling; choose each policy independently.
AI Search · Briefing
Bing AI citation reports: separate newly cited pages from changed results
The February 2026 preview reports citations and cited pages, not referral visits or subscription sales. Compare the same pages over time.
AI Search · Analysis
Cloudflare Pay Per Crawl: calculate potential revenue from paid crawler requests
Estimate which automated requests could actually qualify for payment. Total bot requests alone are not paid demand or revenue.
Newsletters · Guide
Gmail bulk-sender requirements: check authentication and unsubscribe in a delivered email
Inspect a real delivered message, confirm the sender domain and both unsubscribe methods, then verify removal from future sends.
Newsletters · Explainer
Yahoo spam complaint rate: use inbox deliveries as the denominator
Yahoo’s stated threshold is below 0.3%. Divide complaints by inbox deliveries, not all messages sent.
Newsletters · Briefing
beehiiv failed referral verification: billing and subscriber removal are separate
Failed verification can affect referral billing without automatically removing the referred person from your list.
Newsletters · Guide
SparkLoop referrals: why a qualified referral may still go unpaid
A referral can pass quality screening but miss payment if the buyer’s budget was exhausted when the referral arrived.
Newsletters · Explainer
Apple Mail Privacy Protection makes opens unreliable as a measure of reading
Background image loading can record an email open without showing that the recipient read the message.
Subscriptions · Guide
Ghost membership tiers: set prices and test who can read each article
Configure tier prices and content access, then test a restricted article as a visitor, free member, and paid member.
Subscriptions · Guide
Compare Ghost subscription offers through the first renewal
Compare first payments and first renewal bills for readers offered different introductory prices; signup conversion alone can mislead.
Subscriptions · Explainer
Stripe subscription retries: check the payment method on the failed subscription
Changing a customer’s default card may leave the subscription attached to the old card. Check the failed invoice and subscription-level method.
Subscriptions · Guide
Paywall structured data describes restricted content; it does not block access
Test membership access in the application separately from the markup sent to Google about subscription content.
Subscriptions · Analysis
Ghost member sources: track signup and paid conversion as separate events
A reader can sign up through search and later pay through email. Preserve both events without counting the purchase twice.
Publishing Operations · Guide
WordPress revisions: restore missing text without restoring an old error
Compare saved versions before restoring a passage, then record why the correction was made.
Publishing Operations · Explainer
Why WordPress scheduled posts can publish late on low-traffic sites
Default WP-Cron checks for due posts when pages load, so a quiet site may not run the task at its scheduled time.
Publishing Operations · Guide
Article structured data: match the headline, author, and dates readers see
Compare the visible article with its machine-readable headline, author, publication date, and update date.
Publishing Operations · Guide
When to change an article’s publication date, update date, or source-check record
A routine source check or new dictionary link should not make an old article appear newly reported.
Publisher Business · Briefing
New York Times Q2 2026: digital subscriptions supplied 75% of revenue growth
Digital-only subscriptions added $57.5 million of the company’s $76.6 million revenue increase; operating margin stayed about 15.5%.
Publisher Business · Analysis
Future’s first-half 2026 results: revenue fell 8% and adjusted earnings fell 24%
Revenue fell 8%, while company-reported adjusted earnings before interest, tax, depreciation and amortization fell 24%. The comparison explains the lower margin.
Publisher Business · Research brief
Digital News Report 2026: 17% paid for online news across 20 markets
The survey describes respondents in those markets; it is not a forecast of your subscription conversion or sales.
Publisher Business · Analysis
Ghost self-hosting vs Ghost(Pro): calculate hosting and maintenance break-even
Compare infrastructure and labor for the same responsibilities. The worked example breaks even at 1.2 additional self-hosting hours per month.
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