Podcast ad revenue calculator
More sharing options
Worked example
- Eligible downloads: 10,000
- Slots per download: 2
- Paid fill: 60 %
- Net CPM: 15 USD
Estimated podcast ad revenue · $180.00
See the formula
Eligible downloads × Slots per download × Paid fill ÷ 100 × Net CPM ÷ 1000.
How to interpret the result
Downloads represent inventory in this model. Apply fill to the available slots and confirm which events qualify for payment.
Publisher example
20,000 eligible downloads with one slot, 25% fill and $24 net CPM imply $120. If there are two slots with different rates, run each separately and add the results.
Related reading: Beehiiv launches podcast ads on paid plans with no minimum download requirement
Measurement reference: IAB Tech Lab podcast measurement