Sponsor cost per click calculator

Worked example

• Sponsor spend: 500 USD
• Attributable clicks: 250

Cost per click · $2.00

How to interpret the result

Choose unique or total clicks based on the agreement and use the same counting method across campaigns.

Publisher example

A sponsor paid $360 for 120 attributed clicks, or $3 per click. Compare qualified visits separately if the sponsor’s report filters the clicks differently.

Related reading: ESP

Measurement reference: Mailchimp open and click measurement