Net revenue retention calculator
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Worked example
- Starting cohort MRR: 10,000 USD
- Expansion: 1,200 USD
- Contraction: 300 USD
- Churned MRR: 500 USD
Net revenue retention · 104%
See the formula
(Starting cohort MRR + Expansion − Contraction − Churned MRR) ÷ Starting cohort MRR × 100.
How to interpret the result
Exclude revenue from new subscribers. Include only changes within the original cohort.
Publisher example
Starting MRR is $5,000, upgrades add $500, downgrades remove $200 and cancellations remove $400. Retention is 98%. New sales do not close the $100 gap in this calculation.
Related reading: Cohort
Measurement reference: Stripe subscription analytics definitions