Paid newsletter break-even subscriber calculator
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Worked example
- Monthly fixed costs: 600 USD
- Monthly price per subscriber: 8 USD
- Variable cost per subscriber: 2 USD
Paid subscribers needed · 100
See the formula
Monthly fixed costs ÷ (Monthly price per subscriber − Variable cost per subscriber). Round up to a whole number.
How to interpret the result
Use the price actually retained per month and include the variable expense of serving one additional subscriber.
Publisher example
At $420 monthly fixed cost and $7 price with $2 variable cost per subscriber, break-even takes 84 subscribers. Include payment costs in the $2 if they change with each sale.
Related reading: Cohort
Measurement reference: Stripe subscription analytics definitions