Recent developments in publishing and what they change.
Ad Revenue ·
Publishers with Programmatic Guaranteed deals bought through Display & Video 360 should reconcile delivered impressions against the booked goal before forecasting payment.
Newsletters ·
Check your next invoice, subscriber tier and plan limits before comparing the cost of renewing with the cost of switching.
AI Search ·
Microsoft is separating permission to train AI models from permission to use a page in an AI answer. Publishers using older tags should audit their site before switching.
Newsletters ·
Newsletter publishers can see where deliveries and bounces are changing, even when the overall delivery rate looks healthy.
Newsletters ·
Small shows can try automated ads alongside direct sponsorships. A worked example shows how to tell whether an extra slot pays for itself.
Ad Revenue ·
Podcasters on Substack can request tools to insert their own sponsors across episodes. Substack announced third-party marketplace ads as a later option.
AI Search ·
Google says links inside AI Overviews and AI Mode will appear higher more often. It also announced a separate test for prominent links to official pages.