Organic search ad revenue scenario calculator
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Worked example
- Projected search sessions: 10,000
- Pages per search session: 1.5
- Page RPM: 12 USD
Estimated search ad revenue · $180.00
See the formula
Projected search sessions × Pages per search session × Page RPM ÷ 1000.
How to interpret the result
Use page RPM and pages per session from similar landing pages. This is ad revenue only.
Publisher example
8,000 search sessions with 1.25 pages per session produce 10,000 pageviews. At $9 page RPM the ad scenario earns $90. Check the landing-page mix before applying a sitewide RPM.
Related reading: RPM
Measurement reference: Google AdSense reporting metrics