Subscription lifetime value calculator

Worked example

• Monthly contribution per subscriber: 6 USD
• Monthly churn: 4 %

Estimated lifetime contribution · $150.00

How to interpret the result

This simplified model assumes constant churn and contribution. Use observed cohort revenue when retention varies over time.

Publisher example

At $8 monthly contribution and 5% monthly churn the simple estimate is $160. If churn is 10%, the estimate halves to $80. Small assumptions can change acquisition limits.

Related reading: Cohort

Measurement reference: Stripe subscription analytics definitions