Newsletter sponsorship price calculator
More sharing options
Worked example
- Expected billable deliveries: 25,000
- Sponsor CPM: 30 USD
Price per placement · $750.00
See the formula
Expected billable deliveries × Sponsor CPM ÷ 1000.
How to interpret the result
Use the unit the sponsor buys. Delivered emails, opens and clicks describe different events.
Publisher example
A $25 CPM on 12,000 billable deliveries prices a slot at $300. If the deal is priced on 8,000 eligible opens instead, the same CPM prices it at $200.
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