Article break-even pageviews calculator
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Worked example
- Incremental article cost: 180 USD
- Page RPM: 12 USD
Pageviews needed to break even · 15,000
See the formula
Incremental article cost ÷ Page RPM × 1000. Round up to a whole number.
How to interpret the result
This is an ad-only hurdle. Include production and distribution costs that change if you commission the piece.
Publisher example
A $225 guide at $15 page RPM needs 15,000 pageviews from ads alone. At $9 RPM it needs 25,000. Use the range when choosing how much to spend.
Related reading: Revenue mix
Measurement reference: SBA break-even method