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Publishing infographics

Browse charts and diagrams, then open the original analysis for the assumptions and sources.

Ad Revenue

Higher realized CPM, lower total revenue

Illustrative comparison: control $2 CPM and $1.60 per thousand opportunities; test $2.50 CPM and $1.50 per thousand opportunities.

Illustrative calculation: 1,000 opportunities in each group. Revenue = filled impressions × CPM ÷ 1,000. Not observed test results.

Read the analysis: Prebid price floors: calculate the fill rate needed to break even

Search & SEO

News expiry is not deletion

The recent-news entry ages out; the permanent article and archive link remain.

Diagram: Digital Publishing News, based on the documentation cited below.

Read the analysis: Google News sitemaps: when to remove older article entries

AI Search

Separate search and training controls

Diagram: Digital Publishing News, based on the documentation cited below.

Read the analysis: OAI-SearchBot and GPTBot: choose search access separately from training access

Newsletters

Billing and reader outcomes across one referral group

Illustrative group: 100 referred people; 60 verified for billing; 30 retained readers across all 100 after equal follow-up. $120 in final charges divided by 30 equals $4.

Illustration: billing verification and reader retention are separate classifications of the original 100 people.

Read the analysis: beehiiv failed referral verification: billing and subscriber removal are separate

Subscriptions

Revenue through the first renewal

Illustrative receipts: A $500 initially plus $600 renewal = $1,100; B $700 plus $560 = $1,260.

Illustrative receipts through first renewal, before fees and refunds.

Read the analysis: Compare Ghost subscription offers through the first renewal

Publishing Operations

Restore the passage, preserve the correction

Revision 9 has the wrong price. Revision 10 corrects it. Revision 11 loses the conclusion. Restore revision 10 if complete, or recover just the passage while preserving desired later edits.

Illustration: revision 10 is a complete recovery option if no later desired edits would be lost.

Read the analysis: WordPress revisions: restore missing text without restoring an old error

Publisher Business

Future’s revenue and adjusted EBITDA

HY2025 to HY2026: revenue £378.4m to £349.1m; adjusted EBITDA £109.8m to £83.3m; calculated margin 29.0% to 23.9%.

Reported figures: Future investor relations. Original calculations by Digital Publishing News.

Read the analysis: Future’s first-half 2026 results: revenue fell 8% and adjusted earnings fell 24%

Newsletters

How overall delivery rose while Gmail delivery fell

Illustrative sends to 10,000 recipients each. The other provider stayed at 99.5% delivery.

Read the analysis: beehiiv adds email delivery reporting by inbox provider

Newsletters

Podcast ad fill needed to break even

At 20%, 40%, and 60% fill, ad proceeds before operating cost are $30, $60, and $90. At $60 of operating cost, the example breaks even at 40% fill.

Illustrative model with 10,000 available slots, $15 retained per thousand paid ads, and $60 in monthly incremental costs.

Read the analysis: Beehiiv launches podcast ads on paid plans with no minimum download requirement

AI Search

AI answer appearances and search visits can move in opposite directions

Hypothetical counts for the same pages in equal periods. Search visits are measured separately from answer appearances.

Read the analysis: Google moves source links higher in AI search answers