Display ad revenue calculator
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Worked example
- Eligible ad opportunities: 100,000
- Paid fill rate: 80 %
- Net CPM: 2.5 USD
Estimated ad revenue · $200.00
See the formula
Eligible ad opportunities × Paid fill rate ÷ 100 × Net CPM ÷ 1000.
How to interpret the result
Use what you retain per thousand sold ads. Keep unsold opportunities in the inventory count.
Publisher example
At 200,000 eligible opportunities, 50% fill and $3 net CPM, estimated revenue is $300. Raising CPM to $4 while fill falls to 35% produces $280.
Related reading: RPM
Measurement reference: Google AdSense reporting metrics