Filled ad requests that render calculator
More sharing options
Worked example
- Ad requests: 100,000
- Share that fills: 80 %
- Share of fills that render: 90 %
Estimated rendered ads · 72,000
See the formula
Ad requests × Share that fills × Share of fills that render ÷ 10000.
How to interpret the result
Use rates measured on successive populations. A filled response can still fail to render.
Publisher example
From 10,000 requests, 70% fill and 80% render imply 5,600 rendered ads. The 1,400 filled responses that did not render are a separate diagnostic queue.
Related reading: RPM
Measurement reference: Google AdSense reporting metrics