Ad campaign pacing calculator
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Worked example
- Impressions still owed: 90,000
- Days left: 15
Daily impression target · 6,000
See the formula
Impressions still owed ÷ Days left. Round up to a whole number.
How to interpret the result
Compare this daily target with inventory actually available to the campaign, including day-of-week differences.
Publisher example
10,001 impressions over five remaining days require a daily target of 2,001. If weekend inventory is low, shift the planned deliveries earlier.
Related reading: RPM
Measurement reference: Google AdSense reporting metrics