Flat-fee sponsorship CPM calculator
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Worked example
- Flat sponsor fee: 600 USD
- Billable deliveries: 20,000
Cost per thousand deliveries · $30.00
See the formula
Flat sponsor fee ÷ Billable deliveries × 1000.
How to interpret the result
Calculate the realized rate after delivery when settling a deal. Use forecast delivery when pricing it.
Publisher example
A $500 flat fee against 25,000 deliveries implies a $20 CPM. If the same placement delivered 20,000, realized CPM rises to $25 without changing the invoice.
Related reading: RPM