Sponsorship inventory sell-through calculator

Worked example

• Sold placements: 9
• Available placements: 12

Placements sold · 75%

How to interpret the result

Use the same window and placement type. Exclude inventory already reserved for house ads if it was never offered for sale.

Publisher example

Selling 6 of 15 slots is 40%. If three other slots were held out of sale, keep them outside the 15. Only add them if the sales team could actually offer them.

Related reading: Fill rate