AI answer citation rate calculator
More sharing options
Worked example
- Sampled answers citing your site: 12
- Sampled AI answers: 40
AI answers citing your site · 30%
See the formula
Sampled answers citing your site ÷ Sampled AI answers × 100.
How to interpret the result
Use a fixed question panel, surface and observation period. A citation measures visibility rather than a visit.
Publisher example
If 9 of 30 AI answers cite you, citation rate is 30%. If you ran 50 queries and 20 returned no AI answer, the share of all checks citing you is 18%. Record which question you are answering.
Related reading: Bing AI citation reports: separate newly cited pages from changed results
Measurement reference: Bing AI Performance documentation