AI search referral traffic share calculator
More sharing options
Worked example
- Identified AI referral sessions: 300
- All sessions: 10,000
Identified AI referral share · 3%
See the formula
Identified AI referral sessions ÷ All sessions × 100.
How to interpret the result
Count sessions using the same attribution window. Missing referrer data can make measured AI referrals incomplete.
Publisher example
120 identifiable AI referral sessions out of 8,000 sessions is 1.5%. If a platform strips the referrer, the measured share misses those visits.
Related reading: Google moves source links higher in AI search answers