Revenue per thousand (RPM) calculator
More sharing options
Worked example
$1,250 in ad revenue across 100,000 pageviews is $12.50 per 1,000 pageviews.
See the formula
Revenue per thousand = revenue ÷ count × 1,000.
How to interpret the result
Choose pageviews for page RPM or ad impressions for impression RPM. The same $1,250 across 250,000 ad impressions is $5 per 1,000 impressions. Both figures can describe the same period. Compare rates only when they use the same denominator and include the same kinds of revenue.
Publisher example
$600 across 50,000 pageviews is $12 per thousand. The same $600 across 150,000 ad impressions is $4 per thousand impressions. Label the unit before comparing reports.