Newsletter click-through rate calculator

Worked example

• Unique readers who clicked: 250
• Delivered emails: 10,000

Unique click rate · 2.5%

How to interpret the result

Count each recipient once. Use delivered emails as the denominator and check whether the platform filters automated clicks.

Publisher example

120 unique readers clicked from 6,000 delivered emails, giving 2%. If those people made 200 total clicks, keep the additional clicks out of the unique-reader rate.

Related reading: beehiiv adds email delivery reporting by inbox provider

Measurement reference: Mailchimp open and click measurement