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Publisher revenue mix calculator

Worked example

Share of publication revenue · 40%

See the formula

Revenue from the selected stream ÷ Total publication revenue × 100.

How to interpret the result

Use revenue on the same accounting basis and period. Pair the share with absolute revenue so a declining total does not look like growth.

Publisher example

Subscriptions bring $35,000 of $70,000, or half. If total revenue drops to $60,000 while subscriptions stay flat, their share rises to 58.3% without any subscription growth.

Related reading: Revenue mix

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