Pageviews needed for an ad revenue goal
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Worked example
- Target ad revenue: 1,000 USD
- Page RPM: 12.5 USD
Pageviews needed · 80,000
See the formula
Target ad revenue ÷ Page RPM × 1000. Round up to a whole number.
How to interpret the result
Use page RPM from comparable traffic. The result rounds up to the next whole pageview.
Publisher example
At $8 RPM a $250 goal needs 31,250 pageviews. If mobile traffic changes the blended RPM to $5, the same goal needs 50,000.
Related reading: RPM
Measurement reference: Google AdSense reporting metrics