Subscription ARPU calculator

Worked example

• Subscription revenue: 4,000 USD
• Average paying subscribers: 500

Revenue per paying subscriber · $8.00

How to interpret the result

Use the average active paid population over the same period as revenue. State whether refunds and taxes are included.

Publisher example

Monthly subscription revenue of $2,700 across 300 average paying readers gives $9 per reader. Dividing by all free and paid readers answers a different question.

Related reading: Cohort

Measurement reference: Stripe subscription analytics definitions