Content refresh ROI calculator
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Worked example
- Incremental contribution: 600 USD
- Refresh cost: 200 USD
Refresh return on investment · 200%
See the formula
(Incremental contribution − Refresh cost) ÷ Refresh cost × 100.
How to interpret the result
Use incremental contribution over a stated period. Growth after a refresh is not by itself evidence of incremental gain.
Publisher example
If a refresh costs $250 and adds $200 in attributable contribution, ROI is −20%. Use a matched baseline or another defensible estimate before counting the lift.
Related reading: When to change an article’s publication date, update date, or source-check record