Search CTR improvement calculator
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Worked example
- Impressions held fixed: 40,000
- Current CTR: 2 %
- Scenario CTR: 3 %
Change in search clicks · 400
See the formula
Impressions held fixed × (Scenario CTR − Current CTR) ÷ 100.
How to interpret the result
The output isolates a change in CTR at fixed impressions. Recalculate separately if rankings or impressions change.
Publisher example
At 60,000 impressions, increasing CTR from 1.5% to 2.25% adds 450 clicks. Keep impressions fixed to isolate the effect of CTR.
Related reading: Bing AI citation reports: separate newly cited pages from changed results
Measurement reference: Google Search Console performance metrics