Direct vs automated ad profit calculator
More sharing options
Worked example
- Direct fee: 90 USD
- Direct extra cost: 20 USD
- Automated receipts: 45 USD
- Automated extra cost: 60 USD
Direct minus automated contribution · $85.00
See the formula
(Direct fee − Direct extra cost) − (Automated receipts − Automated extra cost).
How to interpret the result
A positive result favors the direct deal on contribution. Compare the same slots and include only costs that change with the decision.
Publisher example
A direct slot brings $120 and costs $40 to serve. Automated ads bring $100 and cost $10. Automated wins by $10 even though its gross receipts are lower.
Related reading: Beehiiv launches podcast ads on paid plans with no minimum download requirement
Measurement reference: IAB Tech Lab podcast measurement