Ad Revenue · Guide
Audit ads.txt seller accounts after an ad partner change
Match each active partner’s approved seller accounts to the ads.txt file readers and ad systems receive.
Advertising revenue and ad operations
Understand ad revenue, check seller accounts and improve how ads load.
Latest news
Prebid price floors: calculate the fill rate needed to break even
A higher price per sold ad can reduce total revenue. The worked example needs 640 fills per 1,000 opportunities to match the control.
More advertising articles
Ad Revenue · Explainer
Why a sellers.json company domain may differ from your publication
Check the seller company and its direct or reseller relationship before treating different domains as an error.
Ad Revenue · Guide
How to test Prebid auction timeouts for ad revenue and loading delays
Compare revenue per assigned ad opportunity and time to display while changing one timeout setting.
Ad Revenue · Guide
How to reduce article text movement caused by late-loading ads
Reserve space for accepted ad sizes, then test large, small, late, and empty placements on phone and desktop layouts.