Google Search click-through rate calculator
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Worked example
- Search Console clicks: 300
- Search Console impressions: 10,000
Search click-through rate · 3%
See the formula
Search Console clicks ÷ Search Console impressions × 100.
How to interpret the result
Use the same report, filter and aggregation for both inputs. Site-level and page-level totals can differ.
Publisher example
480 Search Console clicks from 24,000 impressions produce 2% CTR. Keep both inputs at the same reporting level when reconciling a page with the property total.
Related reading: Bing AI citation reports: separate newly cited pages from changed results
Measurement reference: Google Search Console performance metrics