Acquisition
A business acquisition is one company buying another company or specified business assets; acquiring readers is a different meaning of acquisition.
Publishing terms
The publishing dictionary
Definitions for digital publishing.
ads.txt
A public text file where a publisher lists ad-system accounts it authorizes to sell its inventory.
AI citation
An AI citation is a source link or reference displayed alongside an answer generated by a named AI product.
ARPU
Average revenue per user (ARPU) is a company-defined revenue amount divided by its stated user count over a stated period.
Attribution
Conversion attribution assigns credit for a defined event, such as signup or purchase, to a recorded source or interaction.
Auction timeout
The maximum time allowed for a header-bidding auction to collect responses before the ad-server decision proceeds.
Canonical URL
A canonical URL is the address treated as the main version of content that appears at multiple URLs.
Churn
Subscriber churn is a count or rate of subscriptions that end under a stated event rule during a stated reporting period.
Cohort
A cohort is a group of people or items with a shared characteristic, examined together over time.
Complaint rate
Email complaint rate is the number of spam complaints divided by the message count specified by the reporting system.
Conversion rate
Conversion rate is the number of completed target actions divided by a defined set of eligible people or opportunities, usually expressed as a percentage.
Correction
A correction repairs an error in content the publisher has already published.
Cumulative Layout Shift
A web-performance metric for unexpected movement of visible page content, calculated from layout-shift events under its scoring rules.
DMARC
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy that checks whether a message’s authenticated sending identity aligns with the domain readers see in the From address.
Dunning
Dunning is the payment-recovery process after a failure, which may include notices and retries scheduled under the configured plan.
Editorial gate
An editorial gate is the editor’s required decision before a draft moves forward: proceed, revise, hold for evidence or decline.
Entitlement
A membership entitlement is permission the product currently grants an account to use specified content or features.
ESP
An email service provider (ESP) is a platform used to send newsletter campaigns and, depending on the service, manage subscriber records and suppressions.
Fill rate
Ad fill rate measures how much of a defined set of advertising opportunities receives an ad or qualifying response.
GEO
GEO, short for generative engine optimization, is an informal industry and research label for efforts to influence how AI answer products find or represent content.
Google Discover
Google Discover is a Google feed that recommends content based on a person’s interests.
Google-Extended
Google-Extended is Google’s robots.txt token for specified Gemini-related uses of crawled content.
GPTBot
GPTBot is OpenAI’s crawler whose access preferences relate to content that may be used to improve its models.
Header bidding
Header bidding collects offers from multiple advertising buyers before the publisher’s ad server selects an ad.
Idempotency
Idempotency means that repeating the same operation has the same intended effect as carrying it out once.
IndexNow
IndexNow is a protocol that notifies participating endpoints when a URL is added, changed or deleted.
Internal link
An internal link takes a reader from one page to another page on the same website.
Involuntary churn
Involuntary churn is a subscription loss associated with payment failure under a publisher’s reporting rule; it does not establish the member’s intent.
Mail Privacy Protection
Mail Privacy Protection is Apple Mail’s feature that limits what senders can infer from remote email-content activity.
Managed service
A managed service is a provider’s paid offer to take on specified hosting, maintenance, support or operating work; exact scope depends on the provider and agreement.
Membership tier
A membership tier is a product level with its own price, benefits and content-access rules; details depend on the publisher’s offer.
News sitemap
A Google News sitemap entry supplies Google News with details about an article published within the preceding two days.
OAI-SearchBot
OAI-SearchBot is OpenAI’s crawler for discovering pages for ChatGPT search.
One-click unsubscribe
One-click unsubscribe is a standardized email-header mechanism a recipient’s mail client can use to submit an unsubscribe request without opening a separate webpage.
Paid recommendation
A paid recommendation is a newsletter referral arrangement where payment depends on the program’s stated terms and the referral’s status.
Pay Per Crawl
Cloudflare Pay Per Crawl is a feature for charging participating AI crawlers when they retrieve content from a publisher’s site.
Paywall
A paywall is a system that limits access to content according to payment, subscription or free-access rules.
Price floor
A minimum bid threshold set for an eligible auction; a bid below it may be rejected under the auction setup.
Revenue mix
Revenue mix is the share of a company’s revenue coming from different products, customers or business lines during a stated period.
Revision
A revision is a saved version of content that can be compared with another version to see which text changed.
robots.txt
robots.txt is a public text file that asks compatible crawlers which website paths they may fetch.
RPM
RPM is estimated or reported revenue divided by a chosen count, multiplied by 1,000; the unit can be pageviews, impressions or requests.
sellers.json
A public file an ad system can use to identify the seller accounts in its marketplace.
Server rendering
Server rendering means the server sends the article’s HTML content in its response before browser-side scripts enhance the page.
Source registry
An editorial record that maps a source to claims and articles so editors can find which work to inspect if evidence changes.
Structured data
Structured data is coded information that describes page details, such as an article’s headline, author and dates.
Subscriber verification
Subscriber verification is a named program’s check that a referred signup meets its stated eligibility criteria.
WP-Cron
WP-Cron is WordPress’s default scheduler that checks for due tasks when a site request occurs, rather than running as a continuously ticking clock.
No definitions match.
Try another term or clear your filters.